Xtra Time Web Desk: The JSW Group (JSW) and the Indian Olympic Association (IOA) has announced a new sponsorship agreement that will see the Indian conglomerate come onboard as an official Team India sponsor ahead of the Tokyo2020 Olympic Games.
Under the terms of the agreement, JSW will offer sponsorship support to the tune of Rs. 1 crore to the IOA for the Tokyo Olympics, which will mark a centenary to Team India’s first participation at the quadrennial sporting extravaganza.
The JSW Group, which has ownership interests in the Delhi Capitals (IPL), Bengaluru FC (ISL) and Haryana Steelers (PKL), and also led the establishment of the Inspire Institute of Sport in Bellary, had previously signed an agreement with the IOA to set up the first ever Indian Olympic Hospitality House during the Olympic Games in Tokyo, originally scheduled for the summer of 2020.
Speaking about the partnership with the IOA, Parth Jindal, Manging Director- JSW Cements, JSW Paints said, “The JSW Group has been a vocal supporter of the Olympic Movement in India over the past decade and I am very pleased to formalize our association with the IOA ahead of what promises to be a memorable Olympics for Team India. We were looking forward to hosting the first ever ‘India House’ at the Tokyo Games and had made significant progress on that front, but given the circumstances, this is our way of showing our support to all Indian athletes heading to Tokyo next month.”
IOA President Narinder Batra welcomed the JSW Group to the IOA’s portfolio of sponsors for Tokyo2020, “JSW Group coming on board as a sponsor for the Tokyo Olympics 2020 is terrific news for the IOA and the entire Indian sports ecosystem. We are thrilled to include JSW Group in India’s Olympic journey in Tokyo and make our success a collective effort.”