Xtra Time Web Desk: Odisha Football Club on Tuesday signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK. The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities.

“This is truly exciting for India and UK relations,” said IBG’s chair, Professor Lord Patel of Bradford.

He added, “We know the success of the IPL (Indian Premier League), and the India Soccer League has huge ambitions to mirror that. Odisha’s at the forefront of those efforts. India is a sport-loving nation, and by working with clubs like Watford FC and having legends from Spain on-side, this is Odisha FC’s message of intent.”

“But never forget that football is a global business, and communities will thrive when business deals are struck to benefit them.

“IBG’s expertise in having a foot in both halves means we’ll be able to advise, introduce and cement relationships which will embody in spirit and action Prime Minister Modi’s vision of a living bridge between our two great nations.”