XtraTime Web Desk: If you are a MS Dhoni fan, you will be up for something surprising from the man himself. The two time World Cup winning captain will be seen in a new avatar in a commercial which will soon reach out to its audience across the country through various media channels, both online and offline. The former India captain was recently appointed as the brand ambassador for bus ticketing platform redBus. Dhoni will appear as a hockey player (Balbir Singh) in the first commercial for the company.
The deal according to celebrity managers will be between 3-10 crore, which is also the rate for getting Dhoni to endorse their products by different companies.
Currently, Dhoni endorses an array of brands across categories, including fantasy sports firm Dream11, Colgate, MasterCard, Orient Fans, BharatMatrimony, Indigo Paints, SRMB Steel, and health supplement brand Revital H among others.
Arun Pandey, chairman and managing director of Rhiti Group, which manages Dhoni’s commercial engagements, said, “The brand redBus promises to bring transformation of lives and aspirations in smaller cities and towns of India. Both Dhoni and redBus have a common obsession to strive and make a difference. We look forward to the association taking the story of the transformation of bus booking and travel experience to the national audience.”