Xtra Time Web Desk: Delhi Capitals cricketers will be seen wearing a specially designed jersey in Monday’s IPL 2020 match against Royal Challengers Bangalore at the Dubai International Stadium. JSW Paints, part of the US$ 12 billion JSW Group who are also the main sponsors of Delhi Capitals (DC) have designed this special jersey’s to be worn by Shreyas Iyer and his team. This unique association will address JSW Paints’ visibility goals as it scales up its business in India.
Mr. Parth Jindal, Managing Director of JSW Paints said, “The JSW Group sees this as a tremendous opportunity to showcase our brand JSW Paints, that celebrates the diverse colours of our country and encourages India to #EmbraceEveryColour. The association is aligned with the overall brand narrative which is all about unity and inclusivity. This will be supported with our current campaign ‘Har Rang Har Kisi Ka’ featuring Alia Bhatt and Ayushmann Khurrana.”
Mr Dhiraj Malhotra, CEO of Delhi Capitals said, “The JSW Group has played a crucial role in the development of Indian sports over the last few years. Our team will proudly don the JSW Paints jersey for the game against RCB not only in support of the Group’s tremendous contribution towards Indian sports, but also to endorse the message of unity.”
Delhi Capitals are placed second in the IPL 2020 points table with three wins from 4 matches. A win on Monday will see them taking the pole position.