Xtra Time Web Desk: Global sportswear brand Adidas entered a multi-year partnership with Board of Control for Cricket in India. Adidas will now design and manufacture jerseys, kits and other merchandise for India’s Men’s, Women’s, and U-19 teams. The Indian players will sport the new kit during the ICC World Test Championships Final against Australia, to be played at the Oval from June 7-11.
The partnership between the BCCI and adidas will drive the sport forward both on and off the pitch with the sports brand bringing its innovative designs and expertise to Indian cricket. adidas has a long history of equipping some of the best teams in the world with footwear and apparel, created to be the best for the athlete. The BCCI and adidas will also bring their partnership to life by inspiring the next generation of young cricketers and growing the game for all.
Speaking about the partnership, Jay Shah, Honorary Secretary, BCCI said, “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.
Speaking about the partnership, adidas CEO Bjørn Gulden said, “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”