Announced! Who will be the Brand Ambassador of FIFA World Cup 2022?


XtraTime Web Desk: The announcement has officially been made. Brazil’s 2002 World Cup-winning captain, the Samba legend Cafu, has been named as an ambassador of the 2022 Qatar World Cup.

At a special unveiling ceremony in his home city of São Paulo, hosted by the secretary general of the Supreme Committee for Delivery and Legacy, H.E. Hassan Al Thawadi, Cafu officially joined Xavi Hernández, Samuel Eto’o and Mohammed Saadon Al Kuwari as an official Ambassador.

Cafu said, “It is an honour and a privilege to officially become part of the team helping to deliver the World Cup in Qatar. The World Cup has played a dominant role in my life, some may say even from birth.

“Through its legacy programmes, such as the Josoor Institute, Generation Amazing and Challenge 22, I have witnessed the SC’s commitment to ensuring Qatar’s World Cup looks beyond the 28 days of football to inspire and help people far away and for generations to come. It is for these reasons that I did not hesitate to join the organisation and help it continue to deliver its work.”

Though his remit will cover a wide range of SC programmes, projects and initiatives, Cafu will work closely with the Josoor Institute to help deliver its groundbreaking academic and vocational courses and qualifications to the next generation of sports and events professionals.

Secretary general Al Thawadi said, “We are delighted to welcome Cafu to our team. His legendary status and the legacy he leaves behind from his on-field activities are clear for all to see. But what is equally impressive to us is the work, commitment and dedication he has shown towards using his profile to deliver genuine hope and opportunity to the underprivileged.
“That he joins us with a commitment to helping ensure that the next generation receives the opportunities and avenues to succeed – whether it be on or off the pitch – makes him a perfect fit for our organisation. I look forward to working alongside him up to and beyond Qatar 2022.”