Internet Desk: Indian captain Virat Kohli has decided not to sign a multi-crore endorsement deal with reputed soft drinks brand. The 28 year old cricketer has once again set an example by not endorsing a product that does not fit his ideals. The Indian captain is reportedly promoting around 20 top brands of 13 different companies. Kohli, who is the highest paid sports star in the country has rejected an offer from global soft drinks giant Pepsi.
Kohli, who endorses top brands like Puma, Boost, MRF, Lloyds, TVS, Audi, Britannia, Clear etc has rejected an offer from Pepsi to renew the contract which ended on April 30. The star batsman has revealed that he did not want to be involved with the promotions of any products that do not go along with his image. According to an insider in the Indian team, Kohli does not consume any aerated drinks.
Kohli who is now in Chennai to lead the country in the five match ODI series against Australia has earlier stated that he would not be promoting a brand just for the sake of money, saying he would not endorse something that goes away from his lifestyle.
Easily the fittest cricketer in the Indian team, Kohli maintains a strict fitness schedule even if he is not playing. With a strict fitness regime, the skipper has always ensured that his teammates are super fit on the park.
Virat has revealed earlier that he changed his fitness regime after the end of a poor IPL 2012 season. He added that he stayed off gluten, wheat, cold drinks and desserts to achieve the current fitness levels, which has helped him, turn into a world beater.