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[caption id="attachment_10506" align="alignnone" width="580"] CAB gets five sponsors on a long term deal. Image Source: File Pic[/caption] Kolkata: The Cricket Association Of Bengal announced its multi-year sponsorship association with five leading organisations i.e. IDBI Federal Insurance Pvt. Ltd., Reliance Jio Infocom Ltd., Bandhan Bank, BMA Stainless Ltd and Parampara. Heads of all these companies sponsoring CAB will be present on Wednesday and discuss their views on promoting cricket in the state of West Bengal. The cumulative sponsorship value is around 5 crores per year. CAB is looking at investing and upgrading facilities at Eden Gardens and promoting cricket in a bigger way. It has already invested in upgrading the stadium by installing a new and improved giant video screen, scoreboard and ground covers at the Eden Gardens which was used in the recently concluded ICC T20 World Cup and the IPL games in Kolkata. Sourav Ganguly, President of CAB said, " We are delighted to have all the five sponsors on board and would like to thank them for supporting Bengal cricket. With their continued support and our initiative to develop cricket in West Bengal, I am confident that the sport will scale new heights in the state." Speaking about the association with CAB, the sponsors said the following: Mr. Chandra Sekhar Ghosh, Founder, MD and CEO of Bandhan Bank said," It is a pleasure to be associated with CAB. Bandhan Bank extends good wishesto Mr. Sourav ganguly and CAB for all the endeavors." Sanjay Gupta, Director of BMA Stainless ltd. said, " Eden gardens is one of the top cricket grounds in the world and is embedded in history. It is an absolute pleasure to associate with this heritage cricket ground. As an avid lover of cricket, I am thankful to CAB for considering us to share the responsibility of providing cover to the ground and protect it from the perils of nature, specifically rain. Brand Captain has always been associated with cricket." Dr. Debabrata Sen said, "Brand Parampara are very much proud to be associated with CAB and my well wishes are always with CAB." Karthik Raman, CMO and Head-Products and Strategy, IDBI Federal Life Insurance said, "IDBI Federal Life Insurance's vision is to inspire positive change that helps people shape a better future and live their best lives. We also encourage and support grassroots development of sports as sports help develop disciplined, strong individuals who have the potential to make a difference in the world. Bengal cricket has been making steady efforts to build a supply line for national team players. The most significant of these projects is the "vision 2020" to identify and nurture cricketing talent in Bengal. We wish them all the luck as they embark upon the exciting journey of cricket development