Kolkata: In a month’s time the entire football crazy fans of the country will be soaking in the atmosphere of another action packed season of Indian Super League. The franchises are busy these days preparing themselves both on and off the field to put up a good show. The promoters IMG-R and ISL have recently launched a promo on inaugural champions Atletico de Kolkata. The promo is already an instant hit among the ATK fans and is sure to pump up the adrenaline rush.
The sequence starts with a Bengali family getting ready to go to watch Atletico de Kolkata play a match. The voice of Atletico’s co owner, Sourav Ganguly could be heard in the background – “Tollygunge hok kingba Delhi’r Daryaganj, Bagha Jatin hok ba Bagha beach, ATK jekhane jekhane khelbe sathe khelbe pratyek Paltu, Babai ar Bumba . Arre moshai geography bodlale ki Bangali bodlay. Football er janya Bangalir heartbeat Bangla tei sona jay.”
The synopsis is, popularity of football among the Bengalis is unparallel. The excitement is even more when Atletico de Kolkata is playing in the Indian Super League. The passion of a ATK fan remains the same any where Atletico is playing in India – from Tollygunje to Daryaganj in Delhi or from Bagha Jatin to Bagha beach in Goa. The Paltu’s , Babai’s and Bumba’s will forever remain loyal to Atletico de Kolkata and continue to support with the same passion.
The next sequence shows the packed crowd erupting in joy with the home team taking a lead against their opponents. Dada (soaked in torrential rain wearing a ATK jersey and cap) join the party with loyal crowd.
The screen flashes Madness 1-0 Sense. The passion and madness of a common Bengali in a game of football defies all. The sequence ends with Sourav crooning Mar Goal, Tene Maar which means – score a goal and hit the ball with all the force. The promo is directed by “Tevar” fame director Amit Sharma. Sharma , who also directed an ad film ahead of an Indo-Pak cricket tie.
Atletico de Kolkata has their theme song sung by leading Indian playback singer Arijit Singh.The peppy three minute 48 seconds number “Fatafati football, let’s do some hattagol” (let’s play football and make some noise) was composed by Arindam Chatterjee. The Kolkata based franchise also launched a video last year– titled ‘Lord of the Green – Atletico de Kolkata’ of team co-owner Sourav Ganguly.