Xtra Time Web Desk : Kolkata Knight Riders have one of the most passionate fan-base across the globe. They love their team to the core and it shows in the stadiums and across the digital media.
In order to give back to this passionate community, KKR has launched a campaign for this IPL season where they are capturing the moment on how the fans from different walks of life are getting ready to cheer for their team. The campaign film captures how fans are doing next level Taiyaari ahead of the season in a fun and quirky manner.
KKR has a strong team and louder fans who will be cheering from the stadium and from their homes. Hence the tagline as “Team Zordaar, Fans Shordaar. #KKRHaiTaiyaar” for this season. The brand film has opened up the door for fans to show how “Shordaar” they can get to cheer for their favourite team!