Pic Courtesy: twitter
Internet Desk: Hero MotoCorp made a major sweep in the Argentinean market when they launched their new bike. The New Glamour having an engine of 125cc is the newest bike from the nation’s major two wheel manufacturing company.
Apart from this, the company has made current Atletico de Madrid coach and former Argentina international Diego Simeone as their brand ambassador as the company eyes to have aggressive sales of their product in Latin America.
Hero MotoCorp MD and CEO Pawan Munjal said: “Our first global launch of a new motorcycle here is reflective of the importance of Argentina and Latin America for us on our global map.”
South America is an important market for the firm, a fact borne out by its first overseas manufacturing facility in Colombia, he said in a statement.
Munjal further said: “With the commencement of our operations in Argentina, we are now significantly growing our presence in the region. We will be focusing on capturing an adequate market share here with our iconic product range.
The company has already begun brand building initiatives for Argentina by bringing on-board the Argentine legend – Diego Simeone, the coach of Atletico de Madrid, he added.
Simone is the second brand ambassador of Hero MotoCorp after ace American golfer Tiger Woods.
Hero MotoCorp has appointed Marwen SA as its distributor in Argentina. Marwen SA was established in 2004 and 2015. The company established a manufacturing plant in Villa Rosa Province of Buenos Aires. The plant has a capacity of 5,000 units per year with plans for future expansion.
Argentina is the 35th global market for Hero MotCorp. For the local market in Argentina, Hero MotoCorp has also rolled out four products from its wide portfolio in the first phase – Hunk, Hunk Sports, Ignitor and the scooter – Dash.