Virat Kohli, Rohit Sharma to join Cristiano Ronaldo, Lionel Messi to release 'Unscriptd' videos
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Virat kohli rohit Sharma sets new heights with Cristiano Ronaldo, Lionel Messi. Image Source: Xtra Time[/caption]
Internet Desk: Indian batting superstars Virat Kohli and Rohit Sharma have joined the acclaimed media company 'Uncriptd', becoming the first sportspersons from the country to enter the elite group that includes the likes of global sporting icons, Cristiano Ronaldo and Lionel Messi.
Unscriptd helps professional athletes create and publish their unfiltered personal stories in short-form video.
Ronaldo's first Unscriptd video in January, featuring a behind the scenes tour of his house, achieved more than 30 million views in its first week of release.
Both Kohli and Rohit have released their first short videos using Unscriptd's proprietary publishing platform, and have connected with their fans in India and across the globe.
In his debut video, Kohli, one of world's top batsmen, shared the best advice he received from a coach to date while Rohit spoke about his cricket idol Sachin Tendulkar.
Within 48 hours of being shared on social media, the videos received a combined total of more than 900,000 views.
As the second most popular sport globally, cricket has seen a tremendous presence on social media. Kohli has 34.1 million fans on Facebook and Twitter and is the most followed active cricketer. He is also the only cricketer to have two million followers on photo-sharing app Instagram.
Rohit has 11.7 million followers on Twitter and Facebook and 665k followers on Instagram.
"Unscriptd is enjoying explosive growth, and in the lead up to the World T20 and Indian Premier League (IPL), both in India, we're thrilled to announce the addition of two of the world's best and most popular cricketers to Unscriptd," said Brent Scrimshaw, CEO of Unscriptd.
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