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  [caption id="attachment_23069" align="alignnone" width="580"]  Kolkata Kinight Riders more popular than Manchester United. Soure : Xtra Time[/caption] Internet Desk : Believe it or not, in a recent survey it has revealed that IPL franchise Kolkata Knight Riders growth rate is much faster than EPL giants Manchester United. Two times IPL winner Knight Riders has a growth rate of 300% compared to Red Devils, who has a growth rate of 204%. According to the survey, the popularity of Kolkata Knight Riders is growing faster than Manchester United. Board of Control for Cricket in India (BCCI)'s annual report has revealed that IPL as a brand is now worth $4.5 billion (Rs 27,000 crore approx). The report further states that the total TV viewership of IPL 2016 calculated by impressions was 102 Crores. The Board of Control for Cricket in India (BCCI) has claimed that the IPL brand is worth $4.5 billion (about Rs 27,000 crore). In its annual report for 2015-16, the board has said this figure was given by valuation appraisal firm Duff & Phelps last year. "According to the Broadcast Audience Research Council of India, the total TV viewership of IPL 2016 calculated by impressions stood at 102 crore. A report by management consultancy firm KPMG puts the total impact of IPL 2015 on  the Indian economy at Rs 1,150 crore, more than 0.6% of the country's GDP," states the report. BCCI recently floated an open tender for global media rights (TV and digital) for the league for 10 years, with the digital rights being available for half that period. Leading sports broadcasters like Sony Pictures Network India (SPNI) and Star Sports are in the fray for the IPL media rights, while ecommerce giant Amazon has also picked up the tender document. "IPL has been the fastest-growing sporting league . growing league in the world, and has changed the landscape of domestic sport in the country. Numbers prove that the IPL has set a benchmark and at the BCCI, we're extremely proud of this," BCCI president Anurag Thakur told TOI on Thursday. BCCI has claimed that net viewership of the league hit the 100 million mark this year. Its followers on Twitter grew by 300% between 2014 and 2016, according to the board, which claimed that this would make it the fastest growing sporting league.