XtraTime Web Desk: One of the most popular advertisements on TV and digital platform during the ongoing Indian Premier League (IPL 2020) is the Fantasy app endorsed by Sourav Ganguly. The presence of Ganguly in the commercial is only adding value to the fantasy app.
Talking about Sourav Ganguly, the name itself symbolizes trust, passion, courage, reliability and success. The Board of Control for Cricket in India (BCCI) President still continues to enjoy the same fan following which he did during his playing days. In today’s brand world an icon’s recall value and frequent presence in the news medium are two key factors to determine the demand and price tag for endorsement deals. Jo dikhta hai wo bikta hai (the one who is visible is in demand) saying is working aptly in the case of former India skipper as his presence in media as the BCCI president has also added to his visibility in the commercial campaigns on various media platforms.
And when it comes to brand value, Sourav is one of the most sought after face to endorse a product. His presence only boosts immense confidence both on and off the field. And that’s the reason various companies across the globe appointed him to represent their brand and they benefited out of it.
Associating a figure like Sourav Ganguly means increase in goodwill, market value, popularity and growth as an end result. The fan following and the image of one of the most successful Indian captains is comparable to none. His success story is an example across every field of action which he has ever been involved with. It’s worth noticing that the corporates has also got that extended success by associating with him. That’s why he is currently the 3rd ranked among entire cricket fraternity and number 1 among the retired cricketer in the endorsement ground.
Presently, the BCCI President is endorsing as many as 20 top brands like ApolloMunich, DTDC, JSW, Polycrol, Ajanta, Dr Rhazes, Fortune, BMA Steel, Lal Baba etc. The companies are receiving immense success currently not only at regional level but at national level also by taking one of the most successful leaders on board.