Xtra Time Web Desk: Legendary cricketer and Bharat Ratna awardee Sachin Tendulkar is all set to be appointed as ‘National Icon’ by Election Commission of India. A MoU will be signed between the master blaster and ECI for a period of 3 years at an event at Rang Bhavan, Akashvani in New Delhi on August 23 in the presence of Chief Election Commissioner Mr Rajiv Kumar and Election Commissioners Mr Anup Chandra Pandey and Mr Arun Goel.

Tendulkar will be beginning a new innings as he will bat for creating voter awareness and education for the Election Commission of India.

This collaboration would mark a significant step towards leveraging Tendulkar's unparalleled impact with the youth demographic for increasing voters’ participation in the forthcoming elections, especially in General Elections 2024. ECI through this partnership aims to bridge the gap between citizens, especially youth and urban populations and the electoral process thereby, trying to address the challenges of urban and youth apathy. 

Last year, ECI appointed actor Pankaj Tripathi as the National Icon. Earlier, during the 2019 Lok Sabha Elections, stalwarts like M.S.Dhoni, Aamir Khan and Mary Kom had been the ECI National Icons.