Xtra Time Web Desk: Indian cricket team coach Ravi Shastri has added another identity. The successful cricketer turned coach turned commentator has now thrown his hat in the FMCG business. The 58 year old Shastri has now become an entrepreneur by launching his personal care brand 23 yards.
Shastri has partnered with personal care manufacturer Ador Multiproducts Ltd, which will help create grooming products, including beard oils, face wash, body wash, aftershave, deodorant and hand sanitizer for a target group of 25 to 40 years. Shastri will hold 49% shares in the venture while the Ador Group will hold the remainder.
Shastri was seen promoting his brand across his social media platforms. .
The Team India Coach is set to fly to Dubai at the end of this month along with other support staffs and test cricketers who are not part of the ongoing IPL 2020. The Indian team is scheduled to fly to Adelaide or Brisbane from Dubai in a chartered flight.
Indian cricket team is scheduled to play 4 Test matches, 3ODIs and 3T2OIs.