Xtra Time Web Desk: Disney Star and Viacom 18 were the clear winners in the three days of IPL Media Rights e-auction. The TV rights for the Indian subcontinent was brought by Disney Star for a whopping INR 23,575 crore (INR 235.75 billion) whereas the digital rights for Indian subcontinent went to Viacom18 for a staggering INR 20,500 crore (INR 205 billion). For the first time in the history of IPL there will be two broadcasters for the next five years, from 2023 to 2027.
Package C, non-exclusive digital rights of 98 matches for a five-year period went to Viacom18 as well for INR 3,273 crore (INR 32.73 billion) — giving it the rights for 18 exclusive IPL games, including the tournament-opener, final, and evening games during the weekends. Lastly, Package D went for INR 1,058 crore (INR 10.58 billion) with Viacom18 and Times Internet securing the rights.
The Board of Control for Cricket in India (BCCI) was richer by INR 48,390.52 crore, more than two and a half times more than the previous media rights auction which was held in 2018 (with an overall value of Rs 16,347 crore).
Break Up:
Package A: INR 23,575 crore (INR 57.50 cr per game for as many as 410 matches)
Package B: INR 20,500 crore (INR 50 cr per match for same number of fixtures)
Package C: INR 3,257.52 crore (INR 33.24 cr per encounter for 98 special matches)
Package D: INR 1,058 crore (for combined TV, digital rights for overseas)