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[caption id="attachment_18095" align="alignnone" width="580"] Sachin Tendulkar will participate in an awareness mission against liquor and narcotic abuse in Kerala . File Pic[/caption] Internet Desk: Former India cricketer and legend Sachin Tendulkar will participate in the state-level inauguration of 'Vimukthi', an awareness mission against liquor and narcotic abuse, in Kerala on November 20. The mission, envisaged to promote abstinence and create comprehensive awareness against drug abuse, is an ambitious initiative by the state government. State Excise Minister T P Ramakrishnan on Monday told the Assembly that Tendulkar had already agreed to be a part of the drive, as per request of the state government. "The state-level inauguration of the government's anti-liquor and narcotic campaign will be held on November 20. Sachin Tendulkar, who had already agreed to be part of the drive, will participate in the inaugural function," he said. The cricket maestro's service would be utilised effectively to promote the campaign, he said while replying to a calling attention by C Divakaran (CPI) on the need to strengthen awareness programmes to achieve abstinence and check narcotic abuse. To check drug abuse among youngsters, the government has already set up 'anti-narcotic clubs' in over 700 colleges and a number of schools across the state, he said. Complaint boxes to submit complaints against drug abuse had been set up in over 1,000 schools so far, the minister added. The Kerala government had discussed with Tendulkar about the state's anti-narcotic campaign when he met Chief Minister Pinarayi Vijayan at the Secretariat here in June. Vijayan had then said that the cricket legend had given consent to use his name to strengthen the campaign against liquor and drug abuse in the state. Sachin is also associated with the Hero Indian Super League (ISL) team Kerala Blasters.