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XtraTime Web Desk: It may sound strange but the fact is there were no takers for Indian cricket teams kit sponsor at this stage. The Board of Control for Cricket in India (BCCI) was forced to postpone the tender as the deadline elapsed. The Indian cricket team will be without any kit sponsor following the termination of the contract with Nike in September. The global sports goods manufacturing brand has already expressed their unwillingness to renew their contract with BCCI. Now with BCCI’s tender for the kit sponsorship also not getting any takers, Indian cricket team is without a sponsor.

Global sportswear giants Puma, Adidas were reported to be the frontrunners but both according to well placed sources both the sporting giants did not place the bids.

Not only this, other companies like Sporta Technologies Ltd (Dream11’s parent entity), Disney, ITW Consulting and Universal Sports Biz (Indian cricket captain Virat Kohli holds stake in it) – the parent company of apparel brand Wrogn, who had picked up the tender documents did not placed their bids.

With the submission deadline already past, BCCI might issue fresh dates for the bid.

The bids were floated in three categories: a) The main logo sponsor with rights to sell replicas of the Team India jersey (sum to be put by the bidder on a per-match basis); b) Apparel partner with rights to sell fan merchandise (per-year figure); c) a combination of bucket ‘a’ and bucket ‘b’.
But now BCCI has to realign and do a rethink on how to woo the potential bidders.