Internet Desk: The new ISL franchise from Ranchi, The TATA group has announced the appointment of Bollywood film star Akshay Kumar, as the brand ambassador of their team for the upcoming ISL season 4. Akshay Kumar, the Bollywood heart-throb was earlier roped in as a brand ambassador of Tata Motors.
With the addition of a star like Akshay Kumar the brand value of Indian Super League will definitely reach a new high. His love for sports is known to every sports lover. In the year 2013, Akshay and Bollywood’s well known actress Sonakshi Sinha were given life memberships of East Bengal club.
ISL season 4 will be a 10-team affair as the globally renowned football tournament from the Indian sub-continent will be seen as a fresh competition in this 2017-2018 season. The ISL in its fourth edition will witness an expanded five-month module with number of participating clubs increasing to ten from its original eight founding member city clubs.
Earlier this month, Football Sports Development Limited – the joint venture between IMG- Reliance & Star India announced the addition of two of India’s largest conglomerates Tata Steel Ltd. – a US$ 18.12 billion company and subsidiary of Tata Group (US$ 103.51 billion 2015-16) and Jindal South West (JSW) Group – US$ 9 billion corporate into the Indian Super League.