ISL 2017-18: The transformation of ATK – from the most organised franchise to the most unprofessional one

ATK

XtraTime Web Desk: The team which was said to be a fresh air in Kolkata as well as in Indian football, the team which used to have a rich association with a huge club like Atletico de Madrid, the team which has not only been the most successful ISL club in the history of the competition, but also the most organized ISL side among all franchises, is now getting bad to worse, in all perspectives.

Not just the team performance, but the way a few people are running this club, it’s rapidly becoming an “unprofessional” club. The media manager of the club himself is one of the reasons why the majority of the media has turned their faces from the franchise which was possibly the most popular among all the franchises.

The latest among their “unprofessional” activities was reflected on their official facebook page, where, instead of a “#” of #HeroISL, they carelessly posted #HeroILeague, before they played their last game of the competition.

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The football fans too started to mock the franchise as much as possible with a touch of disdain. It’s indeed a pity with the way the club has been heading at the moment – the most organised franchise has now become the most unprofessional one.